Tuesday, April 26, 2011

Attention: New York Area Readers: BARNES & NOBLE AND SANDRA BOYNTON JOIN TOGETHER ~ Boynton to Digitally Sign and Inscribe The Going to Bed Book App

Press Release April 25, 2011 New York, New York Via Boynton Moo Media and loudcrow interactive:

- On Monday, May 2, renowned writer and illustrator Sandra Boynton will become the world's first author to sign an eBook app for the general public. This historic signing will take place at 7:00 PM at Barnes & Noble's Upper East Side store, located at 150 E 86th Street at Lexington Avenue, in New York City.

"This is a thoroughly incredible opportunity that Barnes & Noble is providing," says Boynton. "I am so proud of what Loud Crow and Moo Media have done together to re-envision The Going to Bed Book for the digital age. When it was finished, we all wanted so much to present our new book app publicly. So Loud Crow and Barnes & Noble came up with the app-signing concept, and it's such a cool idea. My only disappointment is that I was hoping some Esteemed Couture House was going to try to get me to wear their latest Haute Flannel Pajamas for the event, but so far, no luck."

"We're definitely excited to be able to make history with this first-ever eBook app signing with Sandra," says Calvin Wang, Founder and President of Loud Crow Interactive. "It's been an amazing collaboration between Loud Crow and Boynton Moo Media and for us to share this watershed moment in book publishing makes this partnership even more extraordinary."

For this event, children and adults alike are encouraged to come to the store in their pajamas. Boynton will first present a Storytime reading from the traditional version of her classic best-selling board book, The Going to Bed Book, published in 1982 by Simon & Schuster. (To date, there are over 5 million copies of this book in print.) She will then, using Barnes & Noble's NOOK Color eReader tablet, demonstrate the new app version of her book, with a screen projection behind her so that the audience will be able to easily watch her demonstration.

Joining Boynton in her Storytime presentation will be famed British Invasion rocker Billy J. Kramer, the narrator of The Going to Bed Book app. Also performing will be Boynton's long-time songwriting and music producing partner, pianist/composer Michael Ford. There will also be on hand an energetic "Moo Brigade," a team of ten college students, each with a Nook Color tablet, ready to offer children individually the opportunity to try out The Going to Bed Book app themselves.

Following the Storytime, and using a feature created for this event by her award-winning Vancouver-based digital publisher, Loud Crow Interactive, Boynton will digitally sign and personalize their debut collaboration, on customers' own NOOK Color eReader tablets.

The World's First eBook App Signing, with Sandra Boynton

Monday, May 2, 2011 at 7:00 PM

Barnes & Noble Booksellers, 150 East 86th Street, NYC, (212 369-2180)

Author and illustrator Sandra Boynton, British Invasion rocker Billy J. Kramer, and pianist/composer Michael Ford


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